The agreement ensures that hockey night broadcasts in Canada continue to reach the maximum number of Canadians every Saturday night on CBC, Sportsnet and City. In addition, hockey night in Canada games are also available on the CBC Sports app, the CBC TV app, CBCSports.ca, Rogers NHL LIVE and Sportsnet NOW. “The strong relationship we are entering into with Rogers Media has paved the way for this new agreement. HNIC Saturday night is something Canadians appreciate and we are thrilled that this long tradition continues for many years to come,” said Hubert T. Lacroix, President and CEO of CBC-Radio-Canada. Rogers` use of CBC as part of the deal has also been criticized by other broadcasters and interest groups. They argued that Rogers` sub-licence agreement would harm the viability of the channel, as it is unable to generate further advertising revenue from its most popular program. The Globe and Mail wrote that CBC`s sub-licensing agreement also captivates the public broadcaster “handcuffed” effectively during the playoffs, as CBC would not have significant advertising revenue for several weeks due to the near-night games that will be played. While Rogers` request for a separate network licence for hockey night in Canada, the CRTC received interventions asking them to require Rogers to provide Rogers with additional financial compensation to the CBC for the broadcast of its content. The Public Interest Advocacy Centre and the Council of Senior Citizens` Organizations of British Columbia also argued that the agreement was not in the public interest, as it should only use the Hockey Night trademark and inheritance in connection with the transition to Rogers as the national rights holder. The CRTC ruled against these interventions, arguing that the agreement allowed CBC to continue to fill much of its schedule with programs that would otherwise have been supplanted by the total loss of NHL content, at or without a low cost.
  “Our priority in reaching this new agreement was to ensure that Canadians always had access to Saturday night hockey on CBC, and an overwhelming majority of our audience told us they wanted it to be on CBC,” said Greg Stremlaw, Executive Director, CBC Sports & General Manager, Olympics. During its review, the Bureau consulted with a wide range of market participants, including advertisers, television operators and distributors. The office also reviewed a large amount of evidence from Rogers, the NHL and other sources. During its review, the Bureau considered the potential impact of the agreement on: CBC Sports employees, including Executive Director Jeffrey Orridge, continued to insist that CBC has exclusivity for every Saturday night game with Canadian teams.  The CBC ultimately failed to reach an agreement and its exclusive bargaining window expired at the end of August 2013. , which resulted in an offer by Bell Media for the NHL rights only; Bell owns CTV, the former English cable rights holder TSN and the former French RDS rights holder.  Bell attempted to contact the CBC regarding the creation of a partnership, but they did not respond. In return, Rogers Communications prepared its own offer; On November 20, 2013, a group of seven Rogers executives, including nadir Mohamed, then-CEO Keith Pelley, president of Rogers Media, and Rogers BroadcastIng President Scott Moore, traveled to the NHL offices in New York city to present the League and Commissioner Gary Bettman with a 90-minute presentation. . .